Foodservice Sales

Business Development & Strategy

About Us

Cutting Edge Innovation was founded in 2017 to help food & beverage companies define their foodservice strategy, understand where they can win, and accelerate their entry and sales into accounts that make sense for their products.

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Capabilities

Innovation isn't just a creative idea, it's a creative idea that sells!

Strategy

Expert Guidance In National Accounts Foodservice

Sales & Business Development

Grow Your Business

Innovation & Product Development

The Right Products To Open Doors

Jul 27
4 min

The number one mistake made when calling on national accounts

In our research with major national accounts, we conducted a series of confidential interviews with industry experts across a variety of...

Jul 13
4 min

Respecting the customer’s time

As a former VP of Innovation and R&D at a major brand, I can tell you that time was always a precious commodity for members of our team. ...

Jun 22
3 min

Serious in Preparation, Fun in Execution

Who says work can’t be fun? Recently I was asked to describe my business style and off the cuff came up with “Serious in the preparation...

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