CEI Introduces Co-CEO Julie Lim
Cutting Edge Innovation is pleased to announce that Julie Lim will be joining as Co-CEO effective August 10. With a proven track record in developing strategy and inspiring organizational change for accelerated growth, Julie's new role will be focused on partnering with Jeff to help CEI's current and future clients gain entry and/or expand their presence in foodservice through robust strategy, sales, and business development. Julie is an experienced global executive and general manager leading sales and marketing with over 20 years of experience with CPG, foodservice, and restaurant franchising industries. As a seasoned brand-builder with diverse experience developing high performance teams and launching channel strategies that get results. Julie has a successful track record of helping companies build brand equity and drive sales at emerging start-ups and Fortune 100 companies. She has worked for leading global brands such as Starbucks, Kraft, and most recently CAULIPOWER.
"I grew up with entrepreneurs all my life with my family and friends all owning their own businesses. I’m excited for the opportunity to share the lessons and experiences that I have learned in the past 20 years working alongside the best leaders at the top brands in the world to help grow sales for our clients." said Lim. "This newly formed partnership with Jeff allows me to continue to do the things I feel I am most gifted in, help the foodservice industry rebuild and bounce back in the most critical times, while continuing to serve and build upon my passion to help promote diversity, equality, and inclusion in the workplace."
Julie volunteers and has been a member a variety of organizations supporting the advancement of women leaders in the food industries such as the Women’s Foodservice Forum, NEW, and GLEAM. She is an energetic mentor, advocate, and sponsor of young professionals in the foodservice industry and proudly known as a connector and networker.
“We’re extremely excited for this partnership.” said Miller, who has experienced considerable business growth over the past four years. “Julie brings a phenomenal complementary skill set to what we do here at Cutting Edge Innovation, and we are thrilled to bring that experience to bear with our existing clients as well as new business coming on board.”
Cutting Edge Innovation was founded in 2017 to help food & beverage companies define their foodservice strategy, understand where they can win, and accelerate their entry and sales into accounts that fit their value proposition. Today, Cutting Edge Innovation works with some of the world’s best ingredient manufacturers, commodity boards, startups, CPG companies and foodservice suppliers. To learn more about CEI, visit www.cuttingedgeinnovation.com.